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“Shot by Varun Sikka, the QUOD in Wonderland series of images set out to unpack all that the QUOD brand embodies. With a special focus on expressing one’s individuality, what is deeper than flesh and bones and residing inside is exhibited in all its uninhibited glory. As if the persona has turned inside-out and the world around has transformed according to such a vision.”
Each season Ikshit Pande, founder and designer of fashion label QUOD, mines the four-letter name of his brand—derived from the Latin 'quod erat demonstrandum'—for design inspirations. In the Cereal shirts and dresses, part of the Spring/Summer 2022 collection, illustrated prints depict a girl eating cereal shaped like the letters. The brand name pops in an acid green hue on a black pullover, in black typography on the pockets of a white shirt dress or as leitmotifs in QUOD’s pearl-sprinkled jewellery. For Autumn/Winter 2022, Pande has taken the visual language further, working with weavers in Varanasi. “The fabric is handwoven brocade and the signature QUOD wreath motif is crafted from double ply Banarasi zari,” he says showing photographs (banner image, top right) from the collection over a virtual call.
Over the past year and a half, almost every aspect of our lives has changed. Between grappling with the myriad challenges brought on by a pandemic and attempting to rectify systemic racism, the impact of this moment in time has infiltrated everything—including the fashion industry. This evolution has manifested in the most widespread call to action, with consumers having more power than ever to demonstrate support with their wallets. While we may be in a new season and about to enter a new year, it's more important than ever to continue the momentum and support BIPOC-owned fashion brands.
Amongst several other labels emerging in the contemporary fashion realm, Ikshit Pande’s QUOD really brings along an edge that is not easy to forget. Shuttling between two culturally distinct cities, New York and New Delhi, QUOD’s collection carries the semblance of the pace, culture and the vibrance that both these cities have to offer. Pande’s creations are a bold union of elements in fashion that would otherwise be considered as polar opposites. Uniting modern streetwear, experimental tailoring and period femininity, QUOD produces ensembles that are a powerful imagination of what 21st century dressing could look like.
Label Quod Erat Demonstrandum launched in January 2019 and has grown faster than you can pronounce its name. Designed for women, the first collection by Quod fuses femininity with modern streetwear and formal menswear. With sharp yet unconfined silhouettes, the collection incorporates soft, flowy materials along with a combination of high contrast monochromatic colours and minimal yet striking details.
Before starting with his label ‘QUOD’ in New York and New Delhi a little over a year ago, designer Ikshit Pande worked in advertising and brand management for eight long years. After hitting the thirty mark, he decided to listen to his creative calling. Ikshit’s move to NYC in 2017 led him to study at Parsons School of Design and work with well-known designer Vera Wang. Now, he mostly shuttles between the two cities, with his label gaining momentum.
Founded in 2019, QUOD takes inspiration from the Latin phrase ‘thus it has been demonstrated’. The label is an amalgamation of experimental tailoring and modern elegance coming together in timeless styles. Founded by New York-based Ikshit Pande, QUOD beautifully exemplifies its founder’s infectious creative energy. In a conversation with ELLE, the 32-year-old designer talks about his influences and the creative process.
Sharp tailored edges juxtaposed with the classics: cotton twill, tulle and net. Such is the tenor of Ikshit Pande’s Quod Erat Demonstrandum. His monochromatic seams and darts fuse the polar opposites of formal menswear and street style together creating experimental couture for the 21st century woman; one who is constantly on the lookout for redefining her identity as she manoeuvres through the complexities of life.