Do Brand Logos Mean Anything to You?
Each season Ikshit Pande, founder and designer of fashion label QUOD, mines the four-letter name of his brand—derived from the Latin 'quod erat demonstrandum'—for design inspirations. In the Cereal shirts and dresses, part of the Spring/Summer 2022 collection, illustrated prints depict a girl eating cereal shaped like the letters. The brand name pops in an acid green hue on a black pullover, in black typography on the pockets of a white shirt dress or as leitmotifs in QUOD’s pearl-sprinkled jewellery. For Autumn/Winter 2022, Pande has taken the visual language further, working with weavers in Varanasi. “The fabric is handwoven brocade and the signature QUOD wreath motif is crafted from double ply Banarasi zari,” he says showing photographs (banner image, top right) from the collection over a virtual call.
FULL STORY: THE VOICE OF FASHION